Today I received 30 new retro frames. I designed them a few weeks back when I was at the workshop and I definitely had my retro head on. Since January we have launched five new models per month and this month I have the job of selecting five retro frames from this lot. I’m not sure I’m up to the task, I want all of them. Hmmm, perhaps I should start an online voting so you can all help me out..
Our markets are so diverse (not just globally, but opticians next door to each other!), that we need to widen the collection to broaden the appeal. I am in a fantastic position. Every day Opticians from around the world are re-designing their Tom Davies frames for their customers. Also because we have our own workshop, we are able to create small production runs for our main collection.
The only problem now is... which frames to choose...