I just have to share some of the new frames with you, I can’t contain myself! These landed on my desk yesterday morning and now I’ve made my decisions about what to do with them, I just can’t put them in a box until they start to appear in the collection in September.
Now three months is a long time in TD land, normally I’m designing frames for launch a matter of weeks away. However, in this case, I wanted to carefully consider these tentative steps. Why?
1. New colours. I need to add some colour to the collection, I love colour but I’ve always been nervous of adding it to Tom Davies since... well, it is complicated. I suppose - if I’m honest - it is because I’ve not been brave enough. Well, that has all changed and here is a selection of colours I’ve been developing these past few months.
2. New ladies styles. Our collection has been dominated with male styles. It was never deliberate, it just turned out that way as, every time I tried to create a pure ladies style... .it sort of turned out masculine. Again, this has changed and for the past six months you may have noticed the feminine influence in my work. Well, that influence comes from Opticians and the fact that they are re-designing my collection for me. Finally, our sales are 52% Male and 48% Female and so this collection really represents the next step.
I did stop (for about three seconds) and think, do I want to be showing these early designs? Well, I’ve already changed them for the actual collection and I’ll only use three of the colours (which I created) so by the time anyone copies us..... we will be on to the fourth collection. Can any other company release a new collection every month?