Today I received our first horn frames (and promptly broke the rim on one of them, popping out the lens). However, I can say I am delighted. They are stunning. The frame here is 100% certain to find its way in to the Silmo collection in a few months. Prudence tells me to test test test, since I keep hearing horror stories about horn, but it doesn’t seem to match our experience in our testing (although I suppose I did just snap the first one!).....
 


Anyway, I couldn’t resist sharing these first look pics of the horn frames and, since I’m currently designing lots of new stuff, I thought I’d post a picture of my desk, as a reminder to myself that we need a bigger studio (to accommodate my desires for a giant desk).
 
 
Last night I took three of our best accounts out for dinner to learn about the business and their experiences of Bespoke.
 
Here are my headline key learnings:
 
  • Our 6 base frames should have slightly more frame bow on them.
  • They would like glazing instructions on the lenses; i.e. the lens should be glazed to the front bevel (my personal preference and how the frames are set up)
  • They love the idea of coming to the studio to design their own frames exclusive to their shop
  • They need more training on TDConnect
  • They praised Ashley (their customer service person) for knowing the product and following the detail
  • They wanted to see someone in store once per month to top up their TD knowledge and show them new frames.
  • They like cocktails and get drunk very easily


posted on Thursday, May 07, 2009 1:15 PM |

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