Here are a few new photos for you to have a quick look at.  Whilst most people have been sunning themselves on the beach, we have been extra busy creating lots of lovely new things for the new season.  First of all, you can see some new Retro fitting templates.  There are 20 new Fitting Templates in production at the moment and we will be sending some of them out for free in the next month and the rest will be available to purchase.  Basically, you don't need EVERY fitting template, for example, you might only ever do 1 retro frame, so why have the full set of new retro fitting templates?  But then you might ONLY do retro frames, so you will LOVE the new set!  There are also some new standard nose fittings, just to tighten up your ability to offer a perfect nose fitting to the masses.

 

I am thinking to price them at either cost price or just below cost price, i.e. I don't want to make any money on the Fitting Templates, just the bespoke frames you make with them! 

 

Another Horn frame just in.  We are fantastic at manufacturing horn! This is a frame which you will not see till Munich but trust me.......... you are going to love it!

  

 

Sometimes people ask me what we do with our returns. Most of the time we can't re-sell them as once they have been under hot lights and a shelf for 12 months, who is going to be happy getting that in their delivery? Since we have our own factory, we are sometimes able to recycle the product.  Below you can see a nice little round eye.  This is basically TD001 through to TD011.  My first EVER collection.  There was 120 pcs left over, and we converted it to this frame by snapping off the temple arms, a bit of polishing and a new eyeshape...  What comes around...... 

 

 

 

 

Finally, this is not a new joint, rather a new colour.  This is the first shot of the new red colour in action! This frame is to be released in September.  It is actually very similar to another frame we recently launched, I was just not very happy with it, so I did it again, only better.

 

Finally, the KING of the new frames.  This will not be out till October, but everyone who has seen it LOVES it.  During the world tour, I used this to Bespoke over 10% of my personal consultations.  Magic!



posted on Tuesday, August 18, 2009 9:45 AM |

Comments

# re: More goodies to look at
Posted by Catherine  on  8/18/2009 7:06 PM
I LOVE LOVE LOVE the "King" of new frames as you call it. Can't wait to start wearing it and know it will be a huge hit in Vegas.

The new red is pretty and will be a great addition to the color family.

We should figure out a way to incorporate the Fitting Templates into the American market and have opticians use them, think it will help with fittings.

Cheers,
Catherine

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