What a week! I am not sure we can pack more action in to 7 days than we currently do.
First of all, I checked the Bespoke orders over the weekend (this was last Monday) and they are 100% more than they should be. I.e. frightening! Never mind, it's just a blip........ I thought.
Tuesday...hmmmm "Dicky, get the designers on Overtime!"
Wednesday "Better hire two new designers"
Thursday "make that 4".
This morning, I am delighted and nervous to report that the orders are still flying in. "Dicky, hire some new production staff and buy those new machines we signed off for Spring!
Above you can see one of our Dutch clients, Mestrini designing their own collection using our new DESIGNER product. I spent a good half day with them doing it as I also wanted to learn more about this amazing new offer.
"That is a lot of work for just 18 pcs" They commented. But they will use these 18 pcs as a basis for their 40 pcs collection. "If you are going to spend £5000, you want to spend longer than half an hour on it" I answered. We were both joking but it does take more work to put this together. The rewards are that you get PERFECT product for the shop. Early signs are that DESIGNER collections are the fasting selling frames in each store. I'll keep you posted!
We are busy creating our new marketing materials for 2010. Here you can see a BESPOKE POS card. I am not sure of the ratio, but I think that if you order 18 DESIGNER frames or more, they will come with a POS card like this, designed for your shop with photos from your frames on them.
As an extension of this, we want to offer a similar BESPOKE window program. Here you can see some full bleed window images. High impact and descriptive!
Part of the 2010 window strategy are these white plinths. These will go in a window with a frame on top.
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Just like this infact....
I have also posted some new designs on FACEBOOK this week. This one got a good reaction! Why not join up to our Facebook group, just launched!!!
http://www.facebook.com/home.php?#/pages/TD-Tom-Davies/136874831378?ref=ts
